Cultural and Creative Industry

1. Development Status
Nanjing's creative and design industry has developed rapidly and begun to take shape as a complete industrial system. This industrial system covers the radio, film and television, publishing and distribution, performing arts, industrial arts and crafts, animation and games, architectural design, advertising design, industrial design, and fashion design industries.


In 2016, Nanjing’s above-scale cultural enterprises achieved business revenue of RMB 275.489 billion, with a year-on-year growth of over 15%. The added value of the cultural industry exceeded RMB 63 billion and for the first time, accounted for more than 6% of the GDP. The overall scale has risen to a new level. Currently, Nanjing has more than 17,500 various cultural enterprises, over 90% of which are small and micro enterprises.


2. Development Advantages
Nanjing Municipal People's Government has greatly supported development of the cultural and creative industry in terms of policies and financing.


Establish the Nanjing Municipal Cultural Policy Query Database. With the State's comprehensive promotion of cultural reforms and development of cultural industries, Nanjing’s party committees and governments at all levels have issued a series of policies and measures, thus providing overwhelming support for promoting the great development and prosperity of cultural industries. In recent years, the CPC Nanjing Municipal Committee and Nanjing Municipal People's Government have issued a series of policies for promoting integrated development of cultural, creative, and design services and related industries and built a 1+1+1 documentation system to fully support development of the cultural industry during the 13th Five-Year Plan period.


Establish a Public Service Platform for Nanjing Culture & Financial Services Center. The cultural finance can add new driving forces for development of the cultural industry. To thoroughly implement guidelines in documents such as the "1+5+1" cultural development documents, Nanjing Municipal Plan for Integrated Development of Culture and Technology, and Nanjing Municipal Plan for Constructing the Investment and Financing System of the Cultural Industry issued by the CPC Nanjing Municipal Committee and Nanjing Municipal People's Government, the Nanjing Cultural Reform and Development Leadership Group Office has taken the lead since 2013 in establishing a cultural and creative enterprise resource pool. They have relied on Nanjing Cultural Investment Holding Group Co., Ltd. to establish the Nanjing Culture & Financial Service Center. The goal is to intensify support for development of the cultural industry, increase the industrial scale, enhance the industrial dynamism, and improve industrial quality.


3. Development Goals and Priorities
(1) Development Goals
By 2020, the added value of the cultural industry will exceed RMB 110 billion, accounting for more than 8% of the city's GDP. Nanjing will build a nationally important cultural and creative center and a world-renowned historical and cultural city.


(2) Development Priorities
According to positioning in Nanjing‘s 13th Five-Year Plan, the cultural and creative industry in the next five years will form a spatial development pattern with "one cultural core, two belts, one growth pole, one ecosphere, and multiple covered areas" and promote the overall development by development at key points. With "cultural and creative +" as the central theme, Nanjing will intensify the integration of culture and technology and cultural and financial cooperation, and cultural consumption drive. Nanjing will focus on developing the creative design service industry, digital video entertainment industry, new network media, cultural, tourism, and recreational industries, and relevant integration industries, forming a 4+X industrial guidance system. In keeping with the preceding spatial layout, Nanjing will comply with industrial development rules and especially focus on taking advantage of Nanjing's historical, sci-tech, and talent resources. With the resource factor correlation, degree of industrial resource agglomeration, and consumer service supply chains as links, Nanjing will build 12 functional zones such as the Qinhuai Old South Nanjing Functional Zone for Historical and Cultural Heritage and Innovation, NUA-centered Functional Zone for the Creative Culture Industry, Jianye Hexi Video, Game, and Ads Functional Zone, Xianlin Functional Zone for the Digital Cultural and Creative Industry, and Changjiang Road Functional Zone for Cultural and Leisure Experience.


4. Supportive Policies
(1) The Notice on Printing and Issuing the Nanjing Municipal Plan for Spatial Layout and Functional Zone Development of the Creative Culture Industry (2016-2020) issued by the Offices of the CPC Nanjing Municipal Committee and Nanjing Municipal People's Government clearly says that Nanjing will promote the spatial layout for integrated development of the cultural industry.


(2) The Notice on Printing and Issuing the Nanjing Municipal Action Plan for Promoting Integrated Development of Cultural, Creative, and Design Services and Related Industries (2015-2017) includes 10 major actions, 37 specific tasks, and 15 departments in charge and has specified measures for promoting integrated development of the cultural industry.


(3) Implementation Suggestions on Promoting Integrated Development of Cultural, Creative, and Design Services and Related Industries
Launch 18 policies and measures to "intensify policy integration, make enterprises better understand and use the policies, and find the market value."


Using a blueprint, an action plan, and a set of policies and measures, establish a 1+1+1 documentation system to fully support development of the cultural industry during the 13th Five-Year Plan period.


(4) According to the Notice on Printing and Issuing the Nanjing Municipal Regulations on Special Funds for Developing the Cultural Industry, Nanjing Finance Bureau will budget special funds for promoting development of the creative culture industry every year from 2016 to 2018. Special funds will be provided by means of project subsidies, interest subsidies, service purchasing, performance incentives, and equity investment.


5. Primary Vehicles
12 national industrial parks, 14 provincial industrial parks, 15 municipal industrial parks, and 12 functional zones (For details, see the following table.)

 

Type  

No.  

Park/Zone Name  

National industrial park  

1  

National Animation Industrial Base (State Administration of Press, Publication, Radio, Film, and Television of the People's Republic of China):  

Nanjing New & High-Tech Industry Development Zone  

2  

Nanjing Qinhuai Featured Cultural Industrial Park  

3  

New Town Sci-Tech Park in Nanjing Jianye District 

4  

Nanjing New & High-Tech Industry Development Zone  

5  

Jiangsu (National) Future Film and Television Cultural and Creative Industrial Park in Nanjing Lishui District  

6  

Xuzhuang Digital Culture Industrial Park in Nanjing Xuanwu District  

7  

National Digital Publishing Base in Nanjing Yuhua District  

8  

National Advertising Industrial Park in Jianye District  

9  

Nanjing Yunjin Brocade Research Institute  

10  

Jiangsu Performing Arts Group Co., Ltd.  

11  

Jiangsu Culture Industry Group  

12  

Jiangsu Artall Arts Delicacies Co., Ltd. 

Provincial industrial park  

1  

Chenguang 1865 Science-Technology and Creativity Industrial Park in Nanjing Qinhuai District  

2  

National Digital Publishing Base in Nanjing Yuhua District  

3  

National Animation Industrial Base in Nanjing Pukou District  

4  

Jiangsu (National) Future Film and Television Cultural and Creative Industrial Park in Nanjing Lishui District  

5  

New Town Sci-Tech Park in Nanjing Jianye District  

6  

Zidong International Creative Park in Nanjing Qixia District  

7  

Nanjing Software Park in Pukou District  

8  

National Digital Publishing Base in Nanjing Yuhua District  

9  

China Wireless Valley in Nanjing Jiangning District  

10  

J6 Software Creative Park in Nanjing Jiangning District  

11  

Nanjing Qinhuai Featured Cultural Industrial Park  

12  

Chenguang 1865 Science-Technology and Creativity Industrial Park in Nanjing Qinhuai District  

13  

Nanjing 1912 Culture and Leisure Block in Xuanwu District  

14  

Yinkun Xici Block in Nanjing Jianye District  

Municipal industrial park  

1  

National Digital Publishing Base (Nanjing Park) in Nanjing Yuhua District  

2  

Zidong International Creative Park in Nanjing Qixia District  

3  

National Advertising Industrial Park in Jianye District  

4  

Chenguang 1865 Science-Technology and Creativity Industrial Park in Nanjing Qinhuai District  

5  

Gaochun Ceramics Cultural and Creative Industrial Park  

6  

Baixia High-tech Creative Culture Industrial Park in Qinhuai District  

7  

Jiangsu Mofan Road Creative Design Cluster in Gulou District  

8  

Creative Central Technology Culture Park in Xuanwu District  

9  

Nanjing National Leading Talent Pioneering Park in Qinhuai District  

10  

Xuzhuang Digital Culture Industrial Park in Nanjing Xuanwu District 

11  

National Animation Industrial Base in Nanjing Pukou District  

12  

NUA-centered Cultural and Creative Industrial Cluster in Gulou District  

13  

J6 Software Creative Park in Nanjing Jiangning District  

14  

Fangshan Culture and Art Creative Industry Park in Jiangning District  

15  

Chundong Lake Cultural and Creative Industrial Park in Gaochun District  

Functional zone  

1  

Qinhuai Old South Nanjing Functional Zone for Historical and Cultural Heritage and Innovation  

2  

NUA-centered Functional Zone for the Creative Culture Industry  

3  

Jianye Hexi Video, Game, and Ads Functional Zone  

4  

Xianlin Functional Zone for the Digital Cultural and Creative Industry  

5  

Changjiang Road Functional Zone for Cultural and Leisure Experience  

6  

Functional Zone for the Digital Publishing Media Industry  

7  

Functional Zone for Culture, Technology, and Network Interconnection  

8  

Riverside Functional Zone for Integration of the Performing Arts, Convention & Exhibition, and Sports  

9  

Functional Zone for Cultural Artwork Trading  

10  

Purple Mountain-Xuanwu Lake Cultural and Leisure Functional Zone  

11  

Buddhist Culture Experience Functional Zone  

12  

Functional Zone for Cultural Theme Parks